Abstract
The purpose of this paper is to draw an expenditure profile of black consumers and to develop a model to measure the purchasing patterns of blacks. Data from the Bureau of Labor Statistics is analyzed using an income elasticity model based on Engel curves to establish elasticity coefficients for expenditure patterns by blacks.
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Linhardt, W.C. (2015). Determining Black Expenditure Patterns Using Elasticity Coefficients: Developing a Profile. In: King, R. (eds) Minority Marketing: Issues and Prospects. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17392-4_5
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DOI: https://doi.org/10.1007/978-3-319-17392-4_5
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