Abstract
In spite of limited financial resources and other environmental factors, historically black colleges have made substantial contributions to modern society. Now, many rapidly changing factors are adversely affecting black colleges and their enrollments. Only those colleges that effectively market themeselves will experience dynamic growth and vitality. This paper will delineate marketing strategies which will help black institutions evolve within a changing academic community.
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References
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Garibaldi, Antoine (1984), "Black Colleges: An Overview," Black Colleges and Universities Challenges for the Future, New York: Praeger Publishers, p. 7.
McCarthy, Michael (1987), "Colleges Press Drives to Inspire and Enroll the Minority Student," Wall Street Journal, (June 2), p. 1.
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© 2015 Academy of Marketing Science
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Fleming, S.W. (2015). The Marketing of the Historically Black College. In: King, R. (eds) Minority Marketing: Issues and Prospects. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17392-4_35
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DOI: https://doi.org/10.1007/978-3-319-17392-4_35
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17391-7
Online ISBN: 978-3-319-17392-4
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