Abstract
This paper postulates some conceptual frameworks that have presented researchers of cross-cultural issues with some methodological problems. Herskovits (1948), Kluckhohn and Stodtbeck (1961), Hall (1960), Triandis (1972), Hofstede (1980), and more recently Nasif et al. (1991), Brake et al. (1995), and Lachman (1997) have all given researchers a deeper understanding of culture. This paper reviews their contributions, among others and exposes some recommendations for the operationalization of the illusive variable ‘culture’.
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Ortiz, L. (2015). The Criterion Problem in Cross-Cultural Research. In: Chebat, JC., Oumlil, A. (eds) Proceedings of the 1998 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17383-2_58
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