Abstract
During the 1980s, marketers realized the importance of both self-reported measures of ethnic identity and of the impact of the situation upon felt ethnicity. However, research on the impact of the language(s) of the research instrument upon these measures is contradictory.
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Alexander, M. (2015). Is Reported Ethnicity Affected by the Language of the Questionnaire?. In: Chebat, JC., Oumlil, A. (eds) Proceedings of the 1998 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17383-2_56
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DOI: https://doi.org/10.1007/978-3-319-17383-2_56
Publisher Name: Springer, Cham
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