Abstract
This study compares business students from the United States and New Zealand regarding their perceptions of the ethical problems, perceived importance of ethics and social responsibility and their personal moral philosophies. Using four marketing ethics scenarios, the results of the study show that, in case of three scenarios, there are no significant differences between American business students and business students from New Zealand. Ethics Position Questionnaire (EPQ) was used to measure idealism and relativism, the two basic dimensions of personal moral philosophies of the two groups.
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© 2015 Academy of Marketing Science
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Rallapalli, K., Joseph, M. (2015). Marketing Ethics and Moral Philosophies: A Cross-Cultural Comparison of Business Students from United States and New Zealand. In: Chebat, JC., Oumlil, A. (eds) Proceedings of the 1998 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17383-2_49
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DOI: https://doi.org/10.1007/978-3-319-17383-2_49
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17382-5
Online ISBN: 978-3-319-17383-2
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