Abstract
On the basis of an exploratory research study, this paper highlights certain healthcare opportunities and challenges which the rapidly growing Asian American community in the United States creates.
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Kothari, V., Kothari, M.P. (2015). The Asian-American Healthcare Market - Problems and Prospects. In: Chebat, JC., Oumlil, A. (eds) Proceedings of the 1998 Multicultural Marketing Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17383-2_39
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DOI: https://doi.org/10.1007/978-3-319-17383-2_39
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17382-5
Online ISBN: 978-3-319-17383-2
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