Abstract
The paper is based on research to determine the process used in the field of Biotechnology to develop new products. Biotechnology whilst not in itself an industrial sector, is rather a set of enabling technologies that have application in a wide range of industries and research fields. The market for such endeavours is projected to be of the order of US$75 billion by the year 2000. New product development has long been recognised as one of the riskiest activities of business enterprises. This research explores questions such as what activities the firm undertakes in new product development, how proficient they were in so doing and what effect the firms organisational characteristics have on new product development efforts.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Booz, Allen & Hamilton, “New Products Management for the 1980s", Booz Allen & Hamilton Inc, New York, 1982.
Cooper, R.G. & Kleinschmidt, E.J., “An Investigation into the New Product Process: Steps, Deficiencies and Impact", Journal of Product Innovation Management, March 1986, pp.71-85.
Dougherty, Deborah, “A Practice-Centred Model of Organisational Renewal Through Product Innovation", Strategic Management Journal, Summer 1992, pp.77-92.
Dwyer, Larry & Mellor, Robert, “New Product Process Activities of Australian Manufacturing Firms", Studies in Product Innovation Research Report 89/1, School of Business & Technology, University of Western Sydney.
Johne, F. Axel & Snelson, Patricia, A., “Product Development Approaches in Established Firms", Industrial Marketing Management. May 1989, pp.113-124.
Yoon, E. & Lillien, G., “New Industrial Product Performance: The Effects of Market Characteristics and Strategy", Journal of Product Innovation Management. September 1985, pp. 134-144.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Frost, F.A. (2015). New Product Development - Biotechnology in Australia. In: Manrai, A., Meadow, H. (eds) Global Perspectives in Marketing for the 21st Century. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17356-6_86
Download citation
DOI: https://doi.org/10.1007/978-3-319-17356-6_86
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17355-9
Online ISBN: 978-3-319-17356-6
eBook Packages: Business and EconomicsBusiness and Management (R0)