Abstract
Developing nations are becoming popular targets for many businesses, but managers should develop a clear understanding of market potential before committing resources. In this paper we assess the role of transportation infrastructure on economic development. Our findings suggest that managers can help assess risk by monitoring the government's commitment to developing various components of the nation’s infrastructure.
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Ozment, J., Kurtz, D.L., Gentry, J.J. (2015). Transportation Infrastructure Investment in Developing Countries: Implications for International Marketers. In: Manrai, A., Meadow, H. (eds) Global Perspectives in Marketing for the 21st Century. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17356-6_28
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DOI: https://doi.org/10.1007/978-3-319-17356-6_28
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