Abstract
This study attempts to empirically examine consumerism in Saudi Arabia, an attractive international market in the Arab Middle East. The study reveals that consumers in Saudi Arabia have: an overall positive view about marketing practices, a little enthusiasm about consumerism, and an overwhelming reliance on government regulations.
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Bhuian, S.N., Abdul-Muhmin, A.G. (2015). Consumerism in the Arab Middle East: The Case of Saudi Arabia. In: Manrai, A., Meadow, H. (eds) Global Perspectives in Marketing for the 21st Century. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17356-6_27
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DOI: https://doi.org/10.1007/978-3-319-17356-6_27
Publisher Name: Springer, Cham
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