Making Information Technology Investments in Purchasing: Motivations and Outcomes

  • Ven Sriram
  • Rodney Stump
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

In this study we develop a conceptual model that depicts the antecedents of information technology investments used to support the purchasing function and the impact of such investments on interfirm communications patterns, relationship quality, and purchasing performance. Our test of the model found that the impact of IT investments on performance is fully mediated by communications, frequency, communications intimacy, and relationship quality variables.

Copyright information

© Academy of Marketing Science 2015

Authors and Affiliations

  • Ven Sriram
    • 1
  • Rodney Stump
    • 1
  1. 1.Morgan State UniversityNewarkUSA

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