Abstract
This paper deals with those effects of European integration that are reflected in the lives of European consumers. The aim is to categorize these effects and to see how they affect consumer welfare in a typical European country. The data base is formed by a qualitative analysis of personal expert interviews and literature. It was found that the economic effects of integration have been greatly overestimated and simplified in consumer studies of integration in the past. Moreover, from a consumer’s point of view, European integration is increasingly a question of consumer policy and welfare, including environmental and cultural issues, rather than a question of competition and prices only.
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References
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Ranta, T., Uusitalo, L. (2015). European Integration: A Consumer Perspective. In: Sirgy, M., Bahn, K., Erem, T. (eds) Proceedings of the 1993 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17323-8_89
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DOI: https://doi.org/10.1007/978-3-319-17323-8_89
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17322-1
Online ISBN: 978-3-319-17323-8
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