Abstract
The effects of industry origin and national origin on the complexity of alliance agreements is investigated. Hypotheses are formulated and tested with a sample of 598 domestic and international alliance agreements across 5 different industries. Results show that cross-industry and international alliances are far more complex than within-industry and domestic alliances. Further, such complex alliances are safeguarded against opportunism through the judicious use of equity investments.
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Sengupta, S. (2015). Effects of Industry Origin and National Origin on the Complexity of Alliance Agreements. In: Sirgy, M., Bahn, K., Erem, T. (eds) Proceedings of the 1993 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17323-8_62
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DOI: https://doi.org/10.1007/978-3-319-17323-8_62
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