Abstract
The objective of this study is to investigate the key marketing variables that discriminate between FTZ (Free Trade Zones) operations in developed versus developing countries. The discrimination between these two FTZs groupings was based upon a set of 40 variables related to the marketing concept, representing three key dimensions: (a) satisfying the industrial buyer needs (20 variables), (b) achieving the organisational goals (10 variables), and (c) integrating marketing functions (10 variables).
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Meidan, A., Al-Sanie, A., Fretwell-Downing, F.A. (2015). Marketing of Free Trade Zones (Ftzs) - A Comparison of FTZs in Developed vs Developing Countries. In: Sirgy, M., Bahn, K., Erem, T. (eds) Proceedings of the 1993 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17323-8_48
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DOI: https://doi.org/10.1007/978-3-319-17323-8_48
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