Abstract
The positive influence of tourism on the Turkish economy has forced a need for improved marketing strategies to meet the increased and changing demand of international visitors. Today’s tourists no longer represent a large homegeneous market. Instead, tourism is becoming increasingly specialized as tourist’s interests divide, some becoming more discriminating in their destinations and more value conscious of travel considerations such as comfort and service. As the tourist’s behavior and tests change, so must the destinations, and marketing strategies of hotels and resort hotels be changed and updated to meet those needs. It is the main objective of this study to investigate and delineate the nature, structure and charecteristics of distribution channel systems of tourism service providers, more specifically resort hotels, in Turkey. In this study along with resort hotels other members of distribution channels have been examined and directly or indirectly critical points of Turkish Tourism were underlined.
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References
Kaven, William H. 1974. “Distribution Channels of Hotel Industry”. The Cornell H.R.A. Quarterly. (February):21–24.
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Morrison, Alastair M. 1989. hospitality and Travel Marketing Delmar Publishers, Inc. Albany, New York: 37.
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Birkan, I. (2015). Distribution Channel Systems of Resort Hotels in Turkey. In: Sirgy, M., Bahn, K., Erem, T. (eds) Proceedings of the 1993 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17323-8_33
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DOI: https://doi.org/10.1007/978-3-319-17323-8_33
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17322-1
Online ISBN: 978-3-319-17323-8
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