Abstract
In this paper we compare the organization of the food retail firms in four European countries: France, Germany, Italy and the United Kingdom. We verify that the differences in organization are much more important than the structural differences in Europe and we try to explain why there are different models of retail firms in different countries. We wonder whether a “best way” would possibly emerge in the future. We find that sometimes, despite the absolute differences in costs, federated systems could have better performances when retailing is growing fast.
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© 2015 Academy of Marketing Science
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Zanderighi, L., Zaninotto, E. (2015). Models of Retail Firms in Europe. In: Sirgy, M., Bahn, K., Erem, T. (eds) Proceedings of the 1993 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17323-8_12
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DOI: https://doi.org/10.1007/978-3-319-17323-8_12
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17322-1
Online ISBN: 978-3-319-17323-8
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