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Utilization of Distribution Channels for Market Entry: The Case of Turkish Textiles and Apparel in Germany

  • Conference paper
Proceedings of the 1993 World Marketing Congress

Abstract

One of the most fundamental decisions in international marketing revolves around the selection of the market entry strategy based on various distribution alternatives available in the foreign market. The basic concern of this paper is to outline (1) the distribution channel network in Germany for textiles and apparel, (2) the channels used for the distribution of Turkish apparel in this export market.

* The empirical part of the study has been conducted in the former Federal Republic of Germany.

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Author information

Authors and Affiliations

  1. Marmara University, Blacksburg, USA

    Zeynep Bilgin

Authors
  1. Zeynep Bilgin
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Editor information

Editors and Affiliations

  1. Virginia Tech, Blacksburg, Virginia, USA

    M. Joseph Sirgy

  2. James Madison University, Harrisonburg, Virginia, USA

    Kenneth D. Bahn

  3. Marmara University, Kadıköy, Istanbul, Turkey

    Tunc Erem

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© 2015 Academy of Marketing Science

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Bilgin, Z. (2015). Utilization of Distribution Channels for Market Entry: The Case of Turkish Textiles and Apparel in Germany. In: Sirgy, M., Bahn, K., Erem, T. (eds) Proceedings of the 1993 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17323-8_109

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