Abstract
While manufacturers of food products may look at nutrition lable schemes as promotional opportunities to place their claims on product packages, the lack of consistency between nutrition information and claims made by the manufacturers might be a source of confusion for the consumers, thereby subverting the purpose of the schemes. Since scant information is available concerning the impact of such inconsistencies on consumer judgements and beliefs from non-North American, especially, Asian contexts, an experimental study was conducted in Singapore. The study is briefly described here, including its objectives and results. Policy implications are discussed as well.
1 The first author would like to acknowledge the contributions of M. C. Lee, W. Y. Tan and M.S. Tan to this research.
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References
Ford, Gary T., Manoj Hastak, Anusree Mitra and Debra J. Ringold (1996) “Can Consumers Interpret Nutrition Information in the Presence of a Health Claim? A Laboratory Investigation,” Journal of Public Policy and Marketing. 15(1): 16-27.
The Consumer (A Publication by the Consumer Association of Singapore), Oct-Dec 1995
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© 2015 Academy of Marketing Science
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Mummalaneni, V., Hastak, M. (2015). The Effects of Nutrition Information and Claims on Consumer Judgements of Product Benefits. In: Sidin, S., Manrai, A. (eds) Proceedings of the 1997 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17320-7_6
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DOI: https://doi.org/10.1007/978-3-319-17320-7_6
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17319-1
Online ISBN: 978-3-319-17320-7
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