Abstract
This paper investigates consumers’ motivations of participating in service production. First, the characteristics and determinants of participation are reviewed. Based on the review, research questions regarding motivations of participation are developed. Empirical evidence suggests that motivation dimensions under research are perceived as important and the importance varies across services.
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© 2015 Academy of Marketing Science
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Cheng, K.F. (2015). Participation in Service Production: A Study of Taiwanese Consumers’ Motivations. In: Sidin, S., Manrai, A. (eds) Proceedings of the 1997 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17320-7_42
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DOI: https://doi.org/10.1007/978-3-319-17320-7_42
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17319-1
Online ISBN: 978-3-319-17320-7
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