Abstract
Milton Friedman once noted that it is now possible to produce a product anywhere, using resources from anywhere, by a company located anywhere, to be sold anywhere. US Secretary of Labor, Robert B. Reich wrote in the Jan-Feb., 1990 issue of the Harvard Business Review that: “Every factor of production other than work force skills can be duplicated anywhere around the world.” Reich argues that workforce skills, preferably advanced and complex, arc critical in attracting foreign investment.
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de Mortanges, C.P., van der Wed, M. (2015). Country Marketing in the United Kingdom and the Netherlands: Methods & Effectiveness. In: Sidin, S., Manrai, A. (eds) Proceedings of the 1997 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17320-7_156
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