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Proceedings of the 1995 World Marketing Congress pp 168–176Cite as

The Quest for the Dependent Variable to Measure Marketing Information System Success: An Empirical Investigation

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Abstract

This paper examines the suggested and implied linkages relating to the measurement of information system success as proposed by DeLone and McLean (1992), within a marketing information systems framework. Empirical support is found for some of the suggested linkages, however, others are found not to hold true. In addition, the number of suggested dimensions for information systems success are found to number only five in the case of marketing information systems, rather than the six that have been found to exist in the case of other information systems.

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Author information

Authors and Affiliations

  1. Southern Cross University, Melbourne, Australia

    Sanjay Seth & Don Scott

  2. University of Tokyo, Melbourne, Australia

    Hotaka Katahira

  3. Tokyo Keizai University, Melbourne, Australia

    Osam Sato

Authors
  1. Sanjay Seth
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  2. Don Scott
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  3. Hotaka Katahira
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  4. Osam Sato
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Editor information

Editors and Affiliations

  1. Monash University, Melbourne, Victoria, Australia

    K. Grant

  2. Monash University, Melbourne, Victoria, Australia

    I. Walker

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© 2015 Academy of Marketing Science

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Seth, S., Scott, D., Katahira, H., Sato, O. (2015). The Quest for the Dependent Variable to Measure Marketing Information System Success: An Empirical Investigation. In: Grant, K., Walker, I. (eds) Proceedings of the 1995 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17311-5_29

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