Abstract
The present study examines trends in the number of authors, articles, pages, and various combinations (e.g., pages per article) in JAMS, JCR, JM, and JMR over the last twenty years. In addition to some overall trends, the results revealed differences in trends between the journals. The study and results are discussed from a social exchange perspective.
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Jensen, T.D., Olson, J., Landry, M. (2015). 13.5 Developments in Marketing Research : New Directions in Marketing Research. In: Grant, K., Walker, I. (eds) Proceedings of the 1995 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17311-5_28
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DOI: https://doi.org/10.1007/978-3-319-17311-5_28
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