Abstract
Although culture appears to be an important element in consumer behaviour, few have researched its direct impact on the adoption of innovation.
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© 2015 Academy of Marketing Science
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Slowkowski, S., Jarratt, D. (2015). Assessing The Impact of Culture on the Adoption of High Involvement Products. In: Grant, K., Walker, I. (eds) Proceedings of the 1995 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17311-5_26
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DOI: https://doi.org/10.1007/978-3-319-17311-5_26
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17310-8
Online ISBN: 978-3-319-17311-5
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