Abstract
Data were collected in Winnipeg, Manitoba-Canada and Kayseri-Turkey on three different classes of products: clothing, automobiles, and electronics. The rankings of the U.S. products in comparison to the products from other countries were examined on the selected attributes. Recommendations were made for improving the export opportunities in Canada and Turkey for the U.S. firms.
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Erdem, O., Rowe, C.D. (2015). A Comparative Study of How the U.S. Products are Ranked by Canadian and Turkish Consumers. In: Hawes, J. (eds) Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17055-8_29
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DOI: https://doi.org/10.1007/978-3-319-17055-8_29
Publisher Name: Springer, Cham
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