Passenger airlines with domestic and international services face the problem of whether to identify the domestic and international markets as true individual market segments. Domestic and international air passengers’ perceptions and preferences were examined using multidimensional preference mapping. Anticipated differences between these markets were not found.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Assael, Henry and A.M. Roscoe, Jr. (1976), “Approaches to Market Segmentation Analysis," Journal of Marketing (October), 67–76.
Bonoma, Thomas V. and Benson P. Shapiro (1983), Segmenting the Industrial Market, Lexington, MA: Lexington Books.
Carrol, J.D., and J.J. Chang (1970), “Analysis of Individual Difference in Multidimensional Scaling Via N-Way Generalization of Eckert Young Decomposition" Psychomatrica, (vol.35), 283–319.
Frank, R.E., W.F. Massey, and Y. Wind (1978), Market Segmentation, Englevood Cliffs, NJ: Prentice-Hall, Inc.
Haley, Russell (1968), “Benefit Segmentation: A Decision-Oriented Research Tool, "Journal of Marketing (July) 30–35.
Levitt, Theodore, (1986), The Marketing Imagination, Free Press: New York, NY.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Daley, J.M., Martin, J.H., Cook, W.E. (2015). Airline Passenger Service Preference: A Comparison of International and Domestic Users. In: Hawes, J.M., Glisan, G.B. (eds) Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17052-7_42
Download citation
DOI: https://doi.org/10.1007/978-3-319-17052-7_42
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17051-0
Online ISBN: 978-3-319-17052-7
eBook Packages: Business and EconomicsBusiness and Management (R0)