Abstract
This paper develops the concept of a “balanced retailing market" and contrasts it with “buyers" markets and “sellers markets" in Eastern Europe and America. Features of the Japanese retailing environment are used to illustrate retailer tools, customer actions, and the end result for such a market situation. A comparative analysis of seven important retailing factors is made to assess the degree of adequacy of each of these factors in the concomitant markets.
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Claiborne, C., Samli, A.C. (2015). Some Observations on Japanese Retailing Strategies: Lessons for Eastern Europe and America. In: Hawes, J.M., Glisan, G.B. (eds) Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17052-7_34
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DOI: https://doi.org/10.1007/978-3-319-17052-7_34
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17051-0
Online ISBN: 978-3-319-17052-7
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