Abstract
The paper examines the measurement properties and variable structure underlying husbands’ and wives’ responses relating to their perceptions of relative power in a joint decision making situation. Findings indicate that each spouse’s perception of relative power should best be treated as a distinct construct.
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Kim, C. (2015). An Analysis of Discrepant Husband-Wife Data. In: Hawes, J.M., Glisan, G.B. (eds) Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17052-7_11
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DOI: https://doi.org/10.1007/978-3-319-17052-7_11
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17051-0
Online ISBN: 978-3-319-17052-7
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