Abstract
Service firm employees' attitudes toward their actual and ideal organizational culture were measured. Attitudinal differences were examined between lower- , middle- , and top-management employees and between employees from four different service industries. Significant differences were found for a variety of organizational culture components. Many of the differences remained even after removing gender effects. Managerial implications are given.
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Webster, C. (2015). Attitudes Toward Service Firm Culture: Effects of Employee Position and Industry Type. In: King, R. (eds) Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17049-7_46
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DOI: https://doi.org/10.1007/978-3-319-17049-7_46
Publisher Name: Springer, Cham
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