Abstract
The paper illustrates a procedure for developing a predictive model using simple correlation weights between the criterion variable and the set of predictor variables. Next, this predictive model is compared with a standard multiple regression model via replication analysis.
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William W. Cooley and Paul R. Lohnes, Multivariate Data Analysis (New York: John Wiley & Sons, Inc., 1971, page 56)
Norman H. Nie, Statistical Package for the Social Sciences (New York: McGraw-Hill, 1975)
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© 2015 Academy of Marketing Science
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Lamb, S.W., Certo, S.C. (2015). A Comparison Via Replication Analysis of Predictive Models of Real Estate Selling Prices, Multiple Correlation Weights Versus Simple Correlation Weights. In: Bellur, V. (eds) The 1980’s: A Decade of Marketing Challenges. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16976-7_48
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DOI: https://doi.org/10.1007/978-3-319-16976-7_48
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16975-0
Online ISBN: 978-3-319-16976-7
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