Abstract
Perceptual, preference and response evaluation models continue to attract the attention of marketing researchers. Multidimensional scaling, a more recently introduced statistical technique, is described and some of the recent contributions to the development of the technique are discussed.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Traynor, K., Andrews, J.C. (2015). Multidimensional Scaling: A Compendium. In: Lindquist, J.D. (eds) Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16973-6_118
Download citation
DOI: https://doi.org/10.1007/978-3-319-16973-6_118
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16972-9
Online ISBN: 978-3-319-16973-6
eBook Packages: Business and EconomicsBusiness and Management (R0)