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Abstract

The purpose of this paper is to provide an assessment and compedium of some of the recent contributions to the development of factor analysis. A description of factor analysis and a chronological review of various researchers’ contributions is presented.

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© 2015 Academy of Marketing Science

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Traynor, K., Andrews, J.C. (2015). Factor Analysis: Revisited. In: Lindquist, J.D. (eds) Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16973-6_117

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