Abstract
This study focuses on how consumers deal with differences between expectations about an unidentified product’s performance and disconfirmed evaluations after using it for a period of time. Results suggest that given sufficient time to use the product, consumer evaluations adjust toward the product’s actual performance.
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Shuv-Ami, A., Seggev, E. (2015). Disconfirmed Expectancy: A Time-Impact Analysis. In: Lindquist, J.D. (eds) Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16973-6_1
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DOI: https://doi.org/10.1007/978-3-319-16973-6_1
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