Abstract
This study reports on sex differences in attitudes toward a particular metropolitan United Way organization found in a large sample size survey. Although previous studies with different objectives have not found major differences according to sex, several significant findings were made on variables which correlate highly with the size of the contribution. Possible explanations for the results are offered as well as a strategy to deal with the situation in future campaign group solicitation meetings.
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References
Don Bates, “Special Demands on Nonprofit PR,” Public Relations Journal 32 (August 1976), 24–33.
Barry Keating, Robert Pitts and David Appel, “United Way Contributions: Coercion, Charity, or Economic Self-interest?" Southern Economic Journal, 47 (January 1981), 816–823.
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Ugur Yavas, Glen Riecken, and Ravi Parameswaran, “Personality, Organization–Specific Attitude, and Socioeconomic Correlates of Charity Giving Behavior,” Journal of the Academy of Marketing Science, 9 (Winter, 1981), 52–65.
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Adams, A.J., Lonial, S.C. (2015). Sex Differences in Attitudes Toward United Way. In: Kothari, V. (eds) Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16946-0_78
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DOI: https://doi.org/10.1007/978-3-319-16946-0_78
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16945-3
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