Abstract
The claims of the PIMS model is evaluated by testing the performance of a surrogate model on the brewing industry. The model is then compared to models developed specifically for that industry.
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Lubatkin, M.H., Pitts, M.W. (2015). Testing the Pims Model on Longitudinal Data for Strategically Homogeneous Firms. In: Kothari, V. (eds) Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16946-0_75
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DOI: https://doi.org/10.1007/978-3-319-16946-0_75
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