Abstract
Many new products and services fail as a result of poor marketing management and lack of adequate planning. This article identifies the market potential of a health care innovation-hospice care-and suggests several basic marketing concepts that can facilitate the development and diffusion of the hospice concept.
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References
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Low, D., Stutts, M.A. (2015). The Need for Marketing Research in the Development and Diffusion of the Hospice Concept. In: Kothari, V. (eds) Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16946-0_41
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DOI: https://doi.org/10.1007/978-3-319-16946-0_41
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