Abstract
This paper reports the results of research conducted to determine the salience of low price in the marketing of remanufactured products. Members of the Arkansas Household Research Panel were surveyed, and the results are presented. Implications for marketing and suggestions for future research are discussed.
* The authors gratefully acknowledge the financial support provided for this proiect by the Wal-Mart Faculty Fund in Marketing at the University of Arkansas. The authors also thank Dr. Robert W. Bell for his valuable guidance and encouragement of this research.
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References
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© 2015 Academy of Marketing Science
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Hutchens, S.P., Hawes, J.M. (2015). The Salience of Low Price in the Marketing of Remanufactured Consumer Durable Goods. In: Kothari, V. (eds) Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16946-0_19
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DOI: https://doi.org/10.1007/978-3-319-16946-0_19
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16945-3
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