Abstract
The last decade marks the application of marketing theory in the areas of non-profit organizations, for example schools, hospitals, mental health centers, etc. This article assesses the perceived needs of the community by asking respondents to indicate their awareness of individuals who are in need of such services. The study also focuses on the variables of mental health center that are important in the choice of the organization. Marketing implications of the findings are discussed.
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Arora, R. (2015). Opinions and Preferences Towards a Community Mental Health Center. In: Malhotra, N. (eds) Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16943-9_71
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DOI: https://doi.org/10.1007/978-3-319-16943-9_71
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16942-2
Online ISBN: 978-3-319-16943-9
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