Abstract
This paper discusses the most effective way of promoting the "state-of-the-art” life insurance products through the multiple line agent. If the product is to be successfully promoted, market demand must first be determined and then, secondly, a market penetration strategy must be developed.
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The Wall Street Journal, Tuesday, October 16, 1984, p. 17.
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© 2015 Academy of Marketing Science
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Rubin, H.W. (2015). The Promotion of the “State-of-the-Art” Life Insurance Products. In: Malhotra, N. (eds) Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16943-9_66
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DOI: https://doi.org/10.1007/978-3-319-16943-9_66
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16942-2
Online ISBN: 978-3-319-16943-9
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