Abstract
Although interest in international marketing has been growing rapidly, little or no attention is given to a pricing strategy involving price discrimination under governmental import restrictions such as import quotas. The authors show using a theoretical model that developing nations enjoying quota protection may be able to export part of their output abroad and achieve maximum profit.
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© 2015 Academy of Marketing Science
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Kim, P.Y., Yang, C.W. (2015). Pricing Strategy in International Marketing. In: Malhotra, N. (eds) Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16943-9_24
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DOI: https://doi.org/10.1007/978-3-319-16943-9_24
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16942-2
Online ISBN: 978-3-319-16943-9
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