Abstract
This study provides insights into the characteristics and attitudinal orientations of American and French Canadian credit card holders. The data were collected in Quebec, Canada and in Vermont, U.S.A. and analyzed using the stepwise discriminant analysis technique. Questionnaires were distributed to convenient samples of 200 households in Montpelier, Vermont and an equal number in Sherbrooke, Quebec. Ninety-seven questionnaires were returned from the American sample and 10 7 questionnaires from French Canada. Findings indicate that French Canadian and American card holders have distinct attitudinal characteristics in holding and using credit cards. The results indicate that, in both countries, credit cards are in the growth state and further growth is expected.
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Yucelt, U., MacGregor, R.M. (2015). Attitudinal and Behavioural Characteristics of American and French Canadian Credit Card Holders. In: Malhotra, N. (eds) Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16943-9_22
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DOI: https://doi.org/10.1007/978-3-319-16943-9_22
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