Abstract
This paper questions the concept of an institutionalized corporate conscience, suggests that business responsibility can only be personal, and recommends an ethical framework for the marketing executive in corporate life.
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© 2016 Academy of Marketing Science
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Evans, W.A. (2016). Marketing and the Myth of Corporate Social Responsibility. In: Gitlow, H.S., Wheatley, E.W. (eds) Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16934-7_78
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DOI: https://doi.org/10.1007/978-3-319-16934-7_78
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-16933-0
Online ISBN: 978-3-319-16934-7
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