Abstract
This study examines grocery shoppers’ reactions to situations where advertised specials are not available. Emphasis was placed on type of action taken and experiences with "rainchecks." Shoppers with limited education and income levels were less assertive than their more sophisticated counterparts when confronted with questionable selling practices and merchandising miscalculations.
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References
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© 2016 Academy of Marketing Science
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Leonard, M.J. (2016). Grocery Shopper Attitudes Concerning the Non-Availability of Advertised Specials. In: Gitlow, H.S., Wheatley, E.W. (eds) Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-16934-7_12
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DOI: https://doi.org/10.1007/978-3-319-16934-7_12
Publisher Name: Springer, Cham
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