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Effective Healthcare Advertising Using Latent Dirichlet Allocation and Inference Engine

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Advances in Information Retrieval (ECIR 2015)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 9022))

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The growing access to healthcare websites has aroused the interest of designing a specific advertising system focusing on healthcare products. In this paper, we develop an advertising method which analyzes the messages posted by users on a healthcare website. The method integrates semantic analysis with an inference engine for effective healthcare advertising. Based on our experiment results, healthcare advertising systems could be enhanced by using the domain-specific knowledge to augment the content of user messages and ads.

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Li, YC., Chen, C.C. (2015). Effective Healthcare Advertising Using Latent Dirichlet Allocation and Inference Engine. In: Hanbury, A., Kazai, G., Rauber, A., Fuhr, N. (eds) Advances in Information Retrieval. ECIR 2015. Lecture Notes in Computer Science, vol 9022. Springer, Cham.

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-16353-6

  • Online ISBN: 978-3-319-16354-3

  • eBook Packages: Computer ScienceComputer Science (R0)

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