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Building Mini-Categories in Product Networks

Part of the Studies in Computational Intelligence book series (SCI, volume 597)

Abstract

We constructed a product network based on the sales data collected and provided by a major nationwide retailer. The structure of the network is dominated by small isolated components, dense clique-based communities, and sparse stars and linear chains and pendants. We used the identified structural elements (tiles) to organize products into mini-categories—compact collections of potentially complementary and substitute items. The mini-categories extend the traditional hierarchy of retail products (group–class–subcategory) and may serve as building blocks towards exploration of consumer projects and long-term customer behavior.

Keywords

retailing product network mini-category category management 

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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.Department of Mathematics and Computer ScienceSuffolk UniversityBostonUSA
  2. 2.Department of MarketingSuffolk UniversityBostonUSA
  3. 3.Department of Information Systems and Operations ManagementSuffolk UniversityBostonUSA

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