Organizations and Indian Culture: A Multicultural Perspective

Part of the India Studies in Business and Economics book series (ISBE)


Culture is as an intangible resource as it plays significant rolefor the success of an organization.Research on organization studies argued that for their survival and prosperity, organizations must ‘fit’the environment in which they are embedded including culture of the environment in which the organization operates. In fact cultural boundaries between an organization and its environment argued to create uncertainty and hamperthe exchange of social information.Hence adapting to the ational/ regional culture is agreed to be in sustaining competitive advantage organizations. inherent flaw in these arguments is that the national/ regional culture is assumed to be static. However, this stand has been critiqued by the researchers who argue for the dynamic nature of culture. However, issue of cultural change at the national/regionallevel is addressed. It is against the above background that this chapter has been positioned. The chapter focuses exclusively on the interface between organizational and national/ regional culture. Based on a qualitative study, this chapter highlights the positive role played by an organization in creating a multicultural society. This is important as ethnicity, nationality, gender, religion, occupation, politics—our social and cultural worlds are increasingly and unassailably are becoming multifaceted. chapter intends to enrich the current research by highlighting role of organizations in facilitating a multicultural society.


Organizational Culture National Culture Cultural Distance Cultural Dynamic Multicultural Society 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.Indian Institute of Technology IndoreIndoreIndia
  2. 2.Indian Institute of Management IndoreIndoreIndia

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