Workshop on Social Influence – SI 2014 - Introduction

Abstract

The enormous popularity of the Internet and the evolution of social media create new areas for observing and modelling processes related to social sciences, such as social influence or diffusion of innovations. Now it is possible to evaluate different strategies of targeting people and observing the outcome of the process, since social graphs and social activity logs are definitely easier to obtain than two decades before. In this area several interesting topics can be distinguished, such as modelling the spread of influence, implementing and evaluating epidemiological models, tracking dynamics of diffusion processes or designing new algorithms towards these processes prediction or optimisation. This workshop aims to connect research related to both social and technical systems and one of key topics is social influence in socio-technical systems.