Abstract
It is important to understand consumer needs correctly and clarify target of goods and service in marketing. In recent years, as information processing technology develops, video image analysis also has become as important tool for customer behavior analysis. It is said that discovering consumers’ purchase patterns of choosing purchased goods may be possible by using video data. Video is sequential temporal data, so time-series data mining technique is necessary. And generally consumer behavior is ambiguous. To respond to these situation, we are now developing a collective intelligence-based sequential pattern mining approach with high robustness and adaptability, and this time, we have succeeded in visualizing the relation of goods that they are continuously touched up by consumer.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Similar content being viewed by others
References
Dorigo, M., Gambardella, L.M.: Ant colony system: a cooperative learning approach to the traveling salesman problem. IEEE Transactions on Evolutionary Computation 1(1), 53–66 (1997)
Agrawal, R., Srikant, R.: Fast algorithms for mining association rules. In: Proc. 20th Int. Conf. Very Large Data Bases, VLDB, vol. 1215, pp. 487–499 (1994)
Agrawal, R., Srikant, R.: Mining sequential patterns. In: Proceedings of the Eleventh International Conference on Data Engineering, 1995, pp. 3–14. IEEE (1995)
Srikant, R., Agrawal, R.: Mining sequential patterns: generalizations and performance improvements. In: Apers, P.M.G., Bouzeghoub, M., Gardarin, G. (eds.) EDBT 1996. LNCS, vol. 1057, pp. 1–17. Springer, Heidelberg (1996)
Tamaki, H., Fukui, K. I., Numao, M., Kurihara, S.: Pheromone approach to the adaptive discovery of sensor-network topology. In: Proceedings of the 2008 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology, vol. 2, pp. 41–47. IEEE Computer Society (2008)
Zaki, M.J.: SPADE: An efficient algorithm for mining frequent sequences. Machine Learning 42(1–2), 31–60 (2001)
Girvan, M., Newman, M.E.: Community structure in social and biological networks. Proceedings of the National Academy of Sciences 99(12), 7821–7826 (2002)
Kaneiwa, K., Kudo, Y.: A sequential pattern mining algorithm using rough set theory. International Journal of Approximate Reasoning 52(6), 881–893 (2011)
http://www.cytoscape.org/. Accessed 14 Sept 2014
The Resource for Biocomputing, Visualization, and Informatics (RBVI). RBVI Cytoscape Plugins. http://www.rbvi.ucsf.edu/cytoscape/clusterMaker2/. Accessed 10 Sept 2014
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Springer International Publishing Switzerland
About this paper
Cite this paper
Tsuboi, K., Shinoda, K., Suwa, H., Kurihara, S. (2015). Collective Intelligence-Based Sequential Pattern Mining Approach for Marketing Data. In: Aiello, L., McFarland, D. (eds) Social Informatics. SocInfo 2014. Lecture Notes in Computer Science(), vol 8852. Springer, Cham. https://doi.org/10.1007/978-3-319-15168-7_44
Download citation
DOI: https://doi.org/10.1007/978-3-319-15168-7_44
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-15167-0
Online ISBN: 978-3-319-15168-7
eBook Packages: Computer ScienceComputer Science (R0)