Skip to main content

Towards a Framework of Influence Factors for Value Co-creation in Service Systems

  • Conference paper
  • First Online:
Exploring Services Science (IESS 2015)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 201))

Included in the following conference series:

Abstract

According to modern service science theory, value is jointly generated by several partners forming a service system. In this work, we focus on a simple two-party system consisting of a service provider and its customer. The value created by this service system hinges on the contribution of both parties. That is, it also depends on the collaboration of the customer, which is a key characteristic of services in traditional definitions. Providers, however, lack knowledge on how to identify and measure the influence factors for value co-creation, such as customer contribution. Being aware of customer contribution, providers could design and manage value propositions purposefully. In this work, we provide a first version of a framework of influence factors for value co-creation in service systems, which may serve providers as a guideline for identifying different types of customer contribution.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Spohrer, J., Maglio, P.P., Bailey, J., Gruhl, D.: Steps toward a science of service systems. IEEE Comput. Soc. 40, 71–77 (2007)

    Article  Google Scholar 

  2. Vargo, S.L., Lusch, R.F.: Evolving to a new dominant logic for marketing. J. Mark. 68(1), 1–17 (2004)

    Article  Google Scholar 

  3. Spohrer, J., Vargo, S.L., Caswell, N., Maglio, P.P.: The service system is the basic abstraction of service science. In: Proceedings of the 41st Annual Hawaii International Conference on System Sciences, pp. 104–113 (2008)

    Google Scholar 

  4. Lusch, R.F.: Reframing supply chain management: a service-dominant logic perspective. J. Supply Chain Manag. 47(1), 14–18 (2011)

    Article  Google Scholar 

  5. Vargo, S.L., Maglio, P.P., Akaka, M.A.: On value and value co-creation: a service systems and service logic perspective. Eur. Manag. J. 26(3), 145–152 (2008)

    Article  Google Scholar 

  6. Liljander, V., Strandvik, T.: The nature of customer relationships in services. In: Swartz, T.A., Bowen, D.E., Brown, S.W. (eds.) Advances in Services Marketing and Management, vol. 4, pp. 141–168. JAI Press, London (1995)

    Google Scholar 

  7. Kwan, S.K., Hottum, P.: Maintaining consistent customer experience in service system networks. Serv. Sci. 6(2), 136–147 (2014)

    Article  Google Scholar 

  8. Unterharnscheidt, P., Kieninger, A.: Service level management – challenges and their relevance from the customers’ point of view. In: Proceedings of the Sixteenth Americas Conference on Information Systems (AMCIS), Lima, Peru (2010)

    Google Scholar 

  9. Satzger, G., Kieninger, A.: Risk-reward sharing in IT service contracts – a service system view. In: Proceedings of the Forty-Fourth Annual Hawaii International Conference on System Sciences (HICSS 44), Kauai, USA (2011)

    Google Scholar 

  10. Kwan, S.K., Müller-Gorchs, M.: Constructing effective value propositions for stakeholders in service system networks. In: Proceedings of SIGSVC Workshop. Sprouts: Working Papers on Information Systems 11(160) (2011)

    Google Scholar 

  11. Anderson, J.C., Narus, J.A., van Rossum, W.: Customer value propositions in business markets. Harvard Bus. Rev. 84(3), 90–99 (2006)

    Google Scholar 

  12. Lengnick-Hall, C.A.: Customer contributions to quality: a different view of the customer-oriented firm. Acad. Manag. Rev. 21(3), 791–824 (1996)

    Google Scholar 

  13. Von Bertalanffy, L.: The history general and status of systems theory. Acad. Manag. J. 15(4), 407–426 (1972)

    Article  Google Scholar 

  14. Grönroos, C., Voima, P.: Critical service logic: making sense of value creation and co-creation. J. Acad. Mark. Sci. 41, 133–150 (2013)

    Article  Google Scholar 

  15. Prahalad, C.K., Ramaswamy, V.: Co-opting customer competence. Harvard Bus. Rev. 78(1), 79–87 (2000)

    Google Scholar 

  16. Webster, J., Watson, R.T.: Analyzing the past to prepare for the future: writing a literature review. MIS Q. 26(2), xiii–xxiii (2002)

    Google Scholar 

  17. Grönroos, C.: A Service Quality model and its marketing implications. Eur. J. Mark. 18(4), 36–44 (1984)

    Article  Google Scholar 

  18. Parasuraman, A., Zeithaml, V.A., Berry, L.L.: SERVQUAL: A Multiple-item scale for measuring consumer perception. J. Retail. 64(1), 12–40 (1988)

    Google Scholar 

  19. Woodside, A.G., Frey, L.L., Daly, R.T.: Linking service quality, customer satisfaction, and behavioral intention. J. Health Care Mark. 9(4), 5–17 (1989)

    Google Scholar 

  20. Bolton, R., Drew, J.: A longitudinal analysis of the impact of service changes on customer attitudes. J. Mark. 55(1), 1–9 (1991)

    Article  Google Scholar 

  21. Danaher, P.J., Mattsson, J.: Customer satisfaction during the service delivery process. Eur. J. Mark. 28(5), 5–16 (1994)

    Article  Google Scholar 

  22. Dabholkar, P.A., Thorpe, D.I., Rentz, J.O.: Measure of service quality for retail stores: scale development and validation. J. Acad. Mark. Sci. 24(1), 3–16 (1996)

    Article  Google Scholar 

  23. De Ruyter, K., Wetzels, M., Lemmink, J., Mattson, J.: The dynamics of the service delivery process: a value-based approach. Int. J. Res. Mark. 14(3), 231–243 (1997)

    Article  Google Scholar 

  24. Lusch, R.F., Brown, S.W., Brunswick, G.J.: A general framework for explaining internal vs. external exchange. J. Acad. Mark. Sci. 20(2), 119–134 (1992)

    Article  Google Scholar 

  25. Brady, M.K., Cronin, J.J.: Some new thoughts on conceptualizing perceived service quality: a hierarchical approach. J. Mark. 65(3), 34–49 (2001)

    Article  Google Scholar 

  26. Grönroos, C., Ojasalo, K.: Service productivity - towards a conceptualization of the transformation of inputs into economic results in services. J. Bus. Res. 57(4), 414–423 (2004)

    Article  Google Scholar 

  27. Johnston, R., Jones, P.: Service productivity: towards understanding the relationship between operational and customer productivity. Int. J. Prod. Perform. Manag. 53(3), 201–213 (2004)

    Article  Google Scholar 

  28. Payne, A.F., Storbacka, K., Frow, P.: Managing the co-creation of value. J. Acad. Mark. Sci. 36(1), 83–96 (2007)

    Article  Google Scholar 

  29. Füller, J., Matzler, K.: Customer delight and market segmentation: an application of the three-factor theory of customer satisfaction on life style groups. Tour. Manag. 29, 116–126 (2008)

    Article  Google Scholar 

  30. Lee, P.-M.: A framework of sector-specific service characteristics. In: Proceedings of the 5th International Conference on New Trends in Information Science and Service Science (NISS), Singapore, pp. 400–403 (2011)

    Google Scholar 

  31. Yi, Y., Gong, T.: Customer value co-creation behavior: scale development and validation. J. Bus. Res. 66(9), 1279–1284 (2013)

    Article  Google Scholar 

  32. Xu, Z., Huang, X.: The impact of client coproduction on service innovation performance. In: Proceedings of the 6th Annual Conference of the Academy of Innovation and Entrepreneurship. Oxford, UK (2013)

    Google Scholar 

  33. Jaakkola, E., Alexander, M.: The role of customer engagement behavior in value co-creation: a service system perspective. J. Serv. Res. 17(3), 247–261 (2014)

    Article  Google Scholar 

  34. Bitner, M.J.: Servicescapes: impact of physical surroundings customers and employees. J. Mark. 56(2), 57–71 (1992)

    Article  Google Scholar 

  35. Habryn, F., Blau, B., Satzger, G., Kölmel, B.: Towards a model for measuring customer intimacy in b2b services. In: Morin, J.-H., Ralyté, J., Snene, M. (eds.) IESS 2010. LNBIP, vol. 53, pp. 1–14. Springer, Heidelberg (2010)

    Chapter  Google Scholar 

  36. Hottum, P., Reuter, M.: Ideas on customer-oriented queuing in service incident management. KIT Scientific Working Papers, 24 (2014)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Peter Hottum .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2015 Springer International Publishing Switzerland

About this paper

Cite this paper

Hottum, P., Kieninger, A., Brinkhoff, P. (2015). Towards a Framework of Influence Factors for Value Co-creation in Service Systems. In: Nóvoa, H., Drăgoicea, M. (eds) Exploring Services Science. IESS 2015. Lecture Notes in Business Information Processing, vol 201. Springer, Cham. https://doi.org/10.1007/978-3-319-14980-6_1

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-14980-6_1

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-14979-0

  • Online ISBN: 978-3-319-14980-6

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics