An Architectural Approach to Strategizing: Structure and Orientation for Developing the Business Motivation

  • Daniel SimonEmail author
Part of the Management for Professionals book series (MANAGPROF)


It has been widely acknowledged that effective strategizing in today’s competitive environment has become a challenging task and thus requires a deliberate approach. This has also driven calls for a greater cross-fertilization of the field with other disciplines. In particular, good practices from architecture management may be considered a promising means to provide strategists with a reasonable structure and orientation for developing the business motivation (including, e.g., goals, strategies, and principles). Against this background, this chapter illustrates the use of architectural thinking in strategy development. Based on a fictitious case study, it explains how the use of an architectural approach that provides a clear structure can help achieve higher consistency, effectiveness, completeness, and comprehensibility.


Project Team Chief Executive Officer Strategic Choice Enterprise Architecture Swot Analysis 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. Business Model Foundry (2013) The value proposition canvas. Accessed 22 Sept 2014
  2. El Sawy OA, Pereira F (2013) Digital business models: review and synthesis. In: El Sawy OA, Pereira F (eds) Business modelling in the dynamic digital space: an ecosystem approach. Springer, Berlin, pp 13–20CrossRefGoogle Scholar
  3. Graves T (2012) The enterprise as story: the role of narrative in enterprise architecture. Tetradian Books, ColchesterGoogle Scholar
  4. ISACA (2012) COBIT 5 – a business framework for the governance and management of enterprise IT. Accessed 22 Sept 2014
  5. Jonkers H, Band I, Quartel D (2012) ArchiSurance case study. The Open Group, San Francisco, CAGoogle Scholar
  6. Jungk R, Müllert NR (1981) Zukunftswerkstätten. Wilhelm Goldmann, HamburgGoogle Scholar
  7. Kaplan RS, Norton DP (2001) The strategy-focused organization: how balanced scorecard companies thrive in the new business environment. Harvard School Business Press, BostonGoogle Scholar
  8. Kim WC, Mauborgne R (2005) Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. Harvard Business School Press, BostonGoogle Scholar
  9. Martin RL (2014) The big lie of strategic planning. Harv Bus Rev 92(1/2):79–84Google Scholar
  10. Mintzberg H (1987) The strategy concept I: five Ps for strategy. Calif Manage Rev 30(1):11–24CrossRefGoogle Scholar
  11. Mintzberg H, Ahlstrand B, Lampel J (2005) Strategy safari—a guided tour through the wilds of strategic management. The Free Press, New YorkGoogle Scholar
  12. OMG (2010) The business motivation model, version 1.1. Object Management Group, Needham, MAGoogle Scholar
  13. Radeke F, Legner C (2012) Embedding EAM into strategic planning. In: Ahlemann F, Stettiner E, Messerschmidt M, Legner C (eds) Strategic enterprise architecture management – challenges, best practices, and future developments. Springer, Berlin, pp 111–139Google Scholar
  14. Simon D, Fischbach K, Schoder D (2014) Enterprise architecture management and its role in corporate strategic management. Inf Syst e-Bus Manag 12(1):5–42CrossRefGoogle Scholar
  15. The Open Group (2011) TOGAF® version 9.1. Van Haren, ZaltbommelGoogle Scholar
  16. The Open Group (2013) ArchiMate® 2.1 specification. Van Haren, ZaltbommelGoogle Scholar
  17. Ulrich W, Rosen M (2011) The business capability map: the “rosetta stone” of business/IT alignment. The enterprise architecture advisory service executive report 14(2), Cutter Consortium, Arlington, TXGoogle Scholar
  18. Wilson C (2007) Transforming business architecture: creating a common language between business and IT. Align J (January/February):62–67Google Scholar
  19. Yelin KC (2005) Linking strategy and project portfolio management. In: Levine HA (ed) Project portfolio management: a practical guide to selecting projects, managing portfolios, and maximizing benefits. Jossey-Bass, New JerseyGoogle Scholar
  20. Zachman J (1997) Enterprise architecture: the issue of the century. Database Program Des 10(3):44–53Google Scholar

Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.Scape Consulting GmbHCologneGermany

Personalised recommendations