Dynamic Pricing Patterns on an Internet Distribution Channel: The Case Study of Bilbao’s Hotels in 2013

  • Noelia Oses Fernandez
  • Jon Kepa Gerrikagoitia
  • Aurkene Alzua-Sorzabal
Conference paper

Abstract

The price is the single, most efficient tool that hoteliers have to adjust the demand and the offer in the short term. Dynamic pricing is the practice of changing the price charged for a product based on time. Using hotel room price data collected from an Internet distribution channel, this paper presents the research carried out to investigate the dynamic pricing practices of the hotels in Bilbao. The analysis shows that these hotels favour two price-changing patterns. The first pattern refers to the practice of changing a number of prices for contiguous, future target dates on the same date. The second pattern refers to the practice of changing the price a set number of days in advance of the target date (i.e. at a specific lag-day).

Keywords

Dynamic pricing Hotel room prices Internet distribution channel 

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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  • Noelia Oses Fernandez
    • 1
  • Jon Kepa Gerrikagoitia
    • 1
  • Aurkene Alzua-Sorzabal
    • 1
  1. 1.CIC tourGUNEDonostiaSpain

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