Perceived Usability, Attractiveness and Intuitiveness of Responsive Mobile Tourism Websites: A User Experience Study

  • Aleksander Groth
  • Daniel Haslwanter
Conference paper


Users increasingly access the internet through their smartphones creating the need for a different web design approach in order to meet the requirements of new user behaviour. Responsive Web design (RWD) is an approach to develop websites dynamically and adjust their layout and content to the screen size of a user’s device. This study investigates the impact of RWD on perceived usability, perceived attractiveness and intuitiveness through a user experience experiment of two touristic information websites (desktop and mobile versions) with varying levels of compliance to those guidelines. Results indicate that there are significant differences in perceived usability and user experience between desktop computers and smartphones in general. Additionally, mobile information services following a stricter approach to RWD are perceived as easier and more intuitive to use, yet they fail to create emotion and consequently are less recommended by users.


Responsive web design Intuitiveness User experience Attractiveness 


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Copyright information

© Springer International Publishing Switzerland 2015

Authors and Affiliations

  1. 1.Department Management, Communication and IT (MCiT)Management Center InnsbruckInnsbruckAustria

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